Vorwerk Announce Content Partnership with Gino D’Acampo X Thermomix®
Premium German home appliance brand, Vorwerk, have partnered with celebrity chef, Gino D’Acampo, to celebrate the brands’ ultimate multi-functional kitchen appliance; Thermomix® TM6 via a six-episode content series, housed across Gino’s social channels.
The product tutorials showcase a vast array of functions the Thermomix® TM6 possesses, including stirring, mixing, grinding, kneading, whisking, chopping, weighing, cooking, steaming, simmering and emulsifying – with Gino curating his own seasonal Italian dishes during each tutorial.
For more than 50 years, ThermomixÒ has been a practical kitchen aid and the partnership with Gino marks the brands’ intention to revolutionise home cooking across the UK & Ireland, whilst educating consumers about the ease in which the TM6 can transform family favourites into dishes worthy of Michelin stars.
To celebrate the start of the Gino x Thermomix® partnership, a competition was hosted on Gino’s Instagram page for a lucky follower to win their own TM6 kitchen appliance – worth over £1,100.
Gino D’Acampo commented: “I’m a huge advocate of home cooking so I’m delighted to be partnering with Vorwerk to showcase their fantastico Thermomix® TM6. The machine does everything, from boiling to slow-cooking and so much more. Not only that, its integrated online recipe hub, Cookidoo®, has over 60,000 inspiring options to choose from, to keep mid-week meals fresh – which I know my fans will love!”
Ozan Kiransa, Marketing Director at Vorwerk Group UK Limited said: “After the successful launch of the Thermomix® TM6 in 2019, we wanted to bring the product to consumers through a familiar face and looked no further than one of Britain’s best loved chefs, Gino D’Acampo, whose cooking style encompasses our brand ethos of healthy, easy to make recipes.
Lots of people have found cooking a therapeutic pastime during the pandemic, so we hope that through Gino’s much-loved flair, our content series can inspire more people to develop their culinary skills.”
The Gino x Thermomix® content series will continue to roll out across Gino’s Instagram channel until March 2021, with each video focussing on a different theme and recipe to showcase the Thermomix® TM6. A link to Gino’s Instagram page can be found here.
