Warburtons – the UK’s largest bakery brand – has introduced a new range of bakery products to its portfolio; the White and Wholemeal Soft Pittas.

Each pitta has been carefully baked to create a scrumptiously soft texture, perfect for opening and filling the tasty centre. Delicious when served cold or toasted, the Soft Pittas can be enjoyed with a whole host of tasty flavour combinations.

Versatile in nature, the Soft Pittas are tailored to suit any mealtime occasion, at home or on the go, ready for the mid-week madness or a mouth-watering lunch during a sunny weekend. Ready for a Pitta the action?

Darren Littler, Innovation Director at Warburtons says: “We’re delighted to introduce the new Easy To Fill range of White and Wholemeal Soft Pittas into our portfolio. The new product is practical for quick and tasty lunches at home or on the go, thanks to a soft texture that opens without falling apart. With it’s easy to fill centre, you can get creative with different recipes suited to all mealtime occassions”.

The pittas will be available in major retailers across the UK from 7th April, with a recommended retail price of £1 for a pack of five.

Warburtons key facts

  • Established in 1876 as a grocery shop in Bolton by Thomas and Ellen Warburton, today Warburtons is actively run by the fifth generation of the Warburton family – Jonathan, Brett and Ross
  • Warburtons is the number one brand within the UK Bakery sector with 142 years of baking expertise
  • Warburtons is the UK’s most chosen FMCG brand
  • With 11 bakeries and 15 depots around Britain – from Aberdeen to Newton Abbott – Warburtons spans the length and breadth of Great Britain, baking and delivering 2 million products across the country each day

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