innocent drinks expands range of super smoothies for kids with the launch of Blueberry Whizz
- innocent drinks launches Blueberry Whizz, made from crushed fruit and veg, fortified with vitamin D and Iron, counting towards one of your 5 a day
- Blueberry Whizz supports the immune system and is “Good Choice” accredited
- innocent drinks has served 1.5 billion portions of fruit and veg to kids since 2005
27 September 2022: innocent drinks, the leading drinks company is on a mission to get more nutrients to kids as it announces the launch of “Blueberry Whizz”.
Blueberry Whizz is a new addition to the innocent kids super smoothie range that’s made from crushed fruit and veg with added vitamin D, Iron – and no added sugar. As research has shown that only 1 in 10 kids manage to eat their 5 a day, drinking a Blueberry Whizz smoothie is a convenient and delicious way to help more children reach this target.
The fortification of Blueberry Whizz with vitamin D and Iron come as research uncovered the common deficiencies amongst children across the UK. On average, 20% of kids are deficient in vitamin D. A majority (62%)3 of parents in the UK also worry that their kids aren’t getting enough vitamins in their diet. Blueberry Whizz, which is also a source of fibre, can get more of these nutrients into children, which are essential for supporting a strong immune system.
Along with the rest of the innocent kids super smoothie range, Blueberry Whizz has been accredited the “Good Choice” badge as part of the Better Health Families campaign, so parents know they are making a healthy decision for their family. Available to purchase now, Blueberry Whizz can be found in multi-packs at select retailers nationwide and through online retailers.
innocent has served over 1.5 billion portions of fruit and veg to kids since it first launched its range of smoothies for kids in 2005. The company is continuing to expand its range to new markets and has recently launched four new recipes in France. As part of innocent’s Big Rewild campaign and wider commitment to helping nature thrive, innocent France has teamed up with NGO Des enfants et des arbres which connects farmers with schools to help rewild their fields – encouraging kids to get out and explore nature.
To found out more about the innocent kids super smoothie range, please visit our website.