NOMO fans everywhere are in for a smooth start to 2021 with the launch of the first ever vegan and free from Hazelnot Smooth filled Choc Bar!

Smooth Hazelnot is one of the most popular flavours in mainstream confectionery, but many with a food allergy or intolerance and those who are vegan have been unable to enjoy these products – until now. NOMO, the number one free from chocolate brand in the UK and Sainsbury’s, the UK’s leading free from retailer, have exclusively partnered to launch the new Hazelnot Smooth bar to rival its mainstream hazelnut competitors.

The new bar has been carefully developed so that whether you are vegan, have a food allergy, or simply love nut tasting chocolate, you can enjoy its melt-in-the-mouth soft texture and 100% nut free hazelnut flavour. NOMO is the brand leader in vegan and free-from chocolate, turning mainstream flavours into truly delicious products that can be enjoyed by everyone.

Made with a non-dairy alternative to milk chocolate with a vegan smooth nut free hazelnot filling centre, it is completely vegan and free from dairy, gluten, egg and nuts. It is made from sustainably sourced, quality ingredients, ensuring that all chocolate lovers can enjoy a moment of pure indulgence.

Sainsbury’s, the leading free from retailer, will exclusively launch the Hazelnot Smooth from the 3rd January, perfectly timed for Veganuary.

Emma Perrett, Marketing Controller said: “We are so excited to be launching the NOMO Hazelnot Smooth Choc Bar at Sainsbury’s just in time for Veganuary. At NOMO, our aim is to make sure that we are always developing products we know our consumer will love. Hazelnot Smooth is the obvious next flavour for NOMO and we believe it will be a significant sales driving force, as it’s a first to market opportunity within Free From confectionery.”

Kinnerton has been synonymous with making chocolate products that are safe for people with allergies since 1999. Since its launch in 2019, NOMO has become the brand leader in Vegan & Free From chocolate, turning mainstream favourites into truly delicious products that can be enjoyed by everyone.


NOMO is the UK’s number one free from chocolate brand from Kinnerton. With six flavours, Creamy Choc, Dark, Caramel & Sea Salt, Fruit & Crunch, Hazelnot CrunchNOMO is dairy, gluten, egg and nut free and is produced in Kinnerton’s pioneering ‘nut free’ factory.

NOMO is available from Holland & Barrett, the UK’s leading health retailer, Tesco, Waitrose, ASDA, Sainsbury’s, Morrisons, Amazon, The Vegan Kind Supermarket, and the NOMO Online store.

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